Baldwin Wallace University

Berea, Ohio United States


    December 01, 2022

Program Director & Practitioner Faculty Member

Assistant Professor – Marketing & Digital Marketing (Term Appointment)

This full-time, dual role combines the leadership of an internal marketing team of graduate and undergraduate student assistants (50%) with teaching and developing courses in digital marketing, strategic marketing and related areas (50%).

The start date will be set for late May 2023Required Qualifications


  • Master’s degree in marketing, integrated marketing communications, strategic communications or related area.
  • Appropriate industry, tactical, and platform certifications (such as Google Analytics, PMP, Google Ads, Blueprint, CTT+, OMCP, or others) as related to the applicant’s professional background.

Professional Experience

  • Minimum 5 years of industry experience (post-bachelor’s degree) in marketing communications with a focus on digital tactics across web, social, search, and email.
  • Account, relationship, and project management.
  • Supervision of individuals with the following skills: writing, design, media/video production, data analysis.
  • Competent in CRM database and marketing automation.
  • Use of project management and collaboration tools such as Basecamp, Asana, Notion, Teams, Monday, and similar applications.
  • Teaching or training on marketing, digital marketing, and other business concepts in both seated and virtual environments.

Preferred Qualifications

  • Agency or internal agency (brandside) experience
  • Familiarity with higher education admissions and marketing
  • Experience teaching at the college level
  • Experience creating written, visual, and/or multimedia content
  • Experience conducting and optimizing paid social, SEM, and other PPC campaigns
  • Experience supervising student interns
  • Doctorate or ABD in business

Job Functions


  • Teach up to 3 courses per semester in the Marketing, Digital Marketing, Strategic Marketing, or related areas at the undergraduate or graduate levels.
  • Develop curriculum for graduate and undergraduate-level students.
  • Participate in department- and School-level meetings, programs, and initiatives. 

Program Manager

  • Train and supervise 10-12 graduate and undergraduate interns who will provide promotional support to select departments across campus.
  • Manage intern and client projects, implementing a quality assurance process to ensure compliance with brand guidelines, program standards, and industry best practices. 
  • Interface with key internal stakeholders at various levels of leadership.
  • Provide oversight and management of program budget, payroll, intern performance review and other administrative tasks.
  • Develop and execute a recruitment plan for future cycles of interns.
  • Complete and present annual report of program results.
  • Refine and further develop the program based on prior year results; feedback from clients, interns, and other stakeholders; evolving digital marketing best practices; and university priorities.

Required Documentation

  • Cover Letter detailing your qualifications and interest in the position
  • Resume or CV
  • Three professional references
  • Unofficial transcripts (official transcripts will be needed prior to employment)
  • Portfolio link or evidence of work samples

Please note that all materials must be uploaded at the time of application and edits are not possible once the application is submitted.To apply click here.