Erick M. Mas is a Postdoctoral Fellow at the Owen Graduate School of Management, Vanderbilt University. He has a PhD in marketing from the University of North Texas, an MBA from Barry University, and a B.A. in Marketing from the University of Puerto Rico in Mayagüez. Erick\\\'s research uses consumer psychology to draw strategic consumer insights centered around the influence of social class, political ideology, and emotional intelligence on marketplace behaviors. His professional background is in advertising and digital marketing.