University of Groningen



    May 17, 2023
    May 21, 2023

Assistant Professor in Marketing,with a focus on eHealth Career Track (0.8-1.0 FTE) (V23.0275)

Within the Department of Marketing (Faculty of Economics and Business, University of Groningen, The Netherlands), a full-time position (0.8-1.0 FTE) is vacant for a career track Assistant Professor in Marketing, with a focus on the theme Healthy Society, in particular eHealth and digitalization, who is interested in multidisciplinary and/or interdisciplinary work.

The University of Groningen
The University of Groningen is an internationally oriented university with a rich heritage and an academic tradition dating back to 1614. The University is an academic community with a strong sense of belonging, and a culture of innovative education and research, counting among its alumni the first female student in the Netherlands, the first Dutch astronaut, and various Nobel Prize winners.

Geographically, the university is rooted in the Northern part of the Netherlands. The University connects education and research with sustainable and economic processes within society, reflected in focus areas such as Energy, Healthy Ageing and Sustainable Society.

Faculty of Economics and Business
The Faculty of Economics and Business (FEB) of the University of Groningen (UG) empowers and connects students, academics and external stakeholders to have a joint positive impact on regional, national and global economic and business challenges in science and society. It is our mission to offer excellent education and to execute excellent and impactful research.

This position is part of an ambitious government investment initiative in the Social Sciences and Humanities (, translated within FEB into the thematic interdisciplinary area of Healthy Society, as outlined in the Faculty’s Strategic Plan for 2021-2026.

Healthy Society theme
FEB has recognized five societally relevant and strategic themes in research, education, and for creating impact. One of these themes is “Healthy Society”, coordinated by the Centre for Public Health in Economics and Business ( This theme aligns with the UG-level interdisciplinary Aletta Jacobs School of Public Health ( Members from the marketing department are affiliated with and active in both the Centre for Public Health in Economics and Business and the Aletta Jacobs School of Public Health.

Department of Marketing
The Department of Marketing is one of the highly regarded and productive marketing groups in Europe. The department is responsible for courses in marketing for students in Bachelor and Master programs – in particular on Marketing Management, and Marketing Analytics & Data Science – at the Faculty of Economics and Business. In addition, the department participates in the Research Master program, a challenging 2-year Master program intended for students aiming at a PhD.
The quality and productivity of the department is evidenced by the very high ratings it consistently obtains in research evaluations.

The new Assistant Professor is expected to strengthen the position of the Department of Marketing and the theme Healthy Society. We are looking for candidates with an interest in (interdisciplinary) research related to the digitalization of health care and (prevention-related) healthcare-related services, such as human-technology interaction in healthcare, client acceptance of digital technologies such as telemedicine, mobile health apps, care robots or the use of data science in healthcare applications.

In general, we seek candidates who are committed to excellence in both research and teaching. You have a proven ability (or potential) to conduct high quality, original research in areas of interest to the department, and you aim to publish your work in international top marketing journals. With your excellent teaching you will participate in and contribute to the educational programs of the Department of Marketing and those of the theme Healthy Society. Providing executive education and/ or education in Bachelors or Masters can be part of the tasks for this position. Specific educational tasks will depend on the expertise and experience of the candidate.


To qualify, you…

• have PhD degree in Marketing or a related discipline
• work on topics related to eHealth and Healthy society
• are willing to engage with the Centre for Public Health in Economics and Business and the Aletta Jacobs School of Public Health
• are an excellent researcher and author of publications in international top journals
• have a relevant international academic network
• have excellent teaching skills: you are an enthusiastic and effective lecturer, have knowledge of empirical methods, didactics, and understanding of teaching and assessment methods
• have a University Teaching Qualification or are willing to obtain this qualification
• have organizational qualities and excellent communication skills
• have good interpersonal skills and the ability to successfully work both individually and in a team.


Conditions of employment

We offer you in accordance with the Collective Labour Agreement for Dutch Universities:

• a salary depending on qualifications and work experience, starting from a minimum of € 3,974 gross per month (salary scale 11) to a maximum of € 6,181 gross per month (salary scale 12) for a fulltime position
• a holiday allowance of 8% gross annual income and an 8.3% end-of-the-year allowance, as well as participation in a pension scheme for employees. For employees moving to The Netherlands, a fiscal facility pertaining to extraterritorial costs, the 30% facility, may be applicable if the rules of Dutch tax law permit this. Finally, a fulltime position will entitle you to 328 hours of leave per year.

Career track positions at the Faculty of Economics and Business are permanent positions subject to a tenure decision after eighteen months. Research time is 50% during the first six years, and promotion is conditional on the pre-specified set of criteria documented for the career track. Afterwards, it is allocated according to regular faculty procedures (comparable to US research schools). The vacancy comprises a fulltime position at the level of Assistant Professor, but an 0.8 or 0.9 FTE appointment is possible as well, based on the preferences of the candidate.

Starting date of the position is negotiable, but we foresee that it starts between September 2023 and September 2024


Interested applicants should submit:

1. a motivation letter
2. a curriculum vitae
3. two letters of recommendation
4. samples of relevant work.

You may apply for this position until 21 May 11:59pm / before 22 May 2023 Dutch local time (CET) by means of the application form (click on “Apply” below on the advertisement on the university website).

The University of Groningen strives to be a university in which students and staff are respected and feel at home, regardless of differences in background, experiences, perspectives, and identities. We believe that working on our core values of inclusion and equality are a joint responsibility and we are constructively working on creating a socially safe environment. Diversity among students and staff members enriches academic debate and contributes to the quality of our teaching and research. We therefore invite applicants from underrepresented groups in particular to apply. For more information, see also our diversity policy webpage:…)rsity-and-inclusion/

Our selection procedure follows the guidelines of the Recruitment code (NVP): and European Commission’s European Code of Conduct for recruitment of researchers:

We provide career services for partners of new faculty members moving to Groningen.

Unsolicited marketing is not appreciated.


For information you can contact:

Please do not use the e-mail address(es) above for applications.