I am a Ph.D. candidate in business administration with a concentration in computational marketing at the University of Utah. My research is broadly focused on the translation of social science theory to marketing problems using machine learning and econometric methods. My main interest is in examining language as it relates to the perpetuation and influence of consumer stereotypes, cross-cultural marketing, word-of-mouth and social media marketing, branding, and marketing communications. Prior to joining the University of Utah, I worked in marketing communications, product marketing, and marketing analytics for 10 years.