Bio
Dr. Bilgehan Bozkurt is a researcher in marketing from Turkey. His book entitled "Debates in Marketing Orientation" is a critically-acclaimed contribution to the marketing concept and to marketing strategy. The main message of his theory-based research is that a great theory is the one that generates a diverse set of implications. Correspondingly, his main (professional) motivation is to diffuse implications of marketing theory and scientific thinking inside lives of others. - The main publication: Bozkurt, B. (2019). Debates in marketing orientation. Emerald Publishing Limited. (WoS BKCI) - Website, “Marketing for Life”: https://sites.google.com/view/marketingforlife